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Copyright 2013 Rocky Mountain Rider. ALL RIGHTS RESERVED. Reproduction of any editorial material, artwork and photos is strictly forbidden without express written permission of the publisher. For information about reprint rights, please contact the editor; editor@rockymountainrider.com.

 

Product Profile

Nutrena® SafeChoice for Seniors

 

 

October 2013 issue  

 

 

      Cargill® has introduced a new veterinarian-recommended Nutrena® SafeChoice Senior horse feed formulated to help improve senior horse nutrition.

      SafeChoice Senior is an added-fat, controlled starch, complete feed formula, ideal for senior horses and their unique needs. It is designed for horses over fifteen years old, specifically those suffering from unexpected age-related weight loss, decline in energy, difficulty maintaining muscle mass, dull hair coat or having difficulty chewing hay.

      SafeChoice Senior has controlled starch and sugar design is effective for horses with equine metabolic sensitivities; has balanced Omega 3 and 6 fatty acid levels to help keep inflammation in balance; and is enriched with essential amino acids to support muscle maintenance.

      SafeChoice Senior includes the exclusive Nutri-Bloom Advantage, which is research-supported to improve fiber digestion by up to 15 percent through support of the digestive tract.

      The entire SafeChoice product line features the exclusive SmartGrain Formulation™, which uses the ideal blend of nutrients to help reduce metabolic disturbances. Also added are prebiotics and probiotics to help horses achieve a more efficient absorption of nutrients; and organic trace mineral complexes which are easier to absorb, help support the immune system and improved skin, hair and hoof quality.

 

      SafeChoice Senior was developed at the Cargill® Innovation campus in Elk River , Minn. , and through strategic partnerships with several universities and horse owners.

      “This latest innovation from the SafeChoice line marks a major step forward for senior horse nutrition,” said Jackie Rieck, marketing manager for Nutrena® feeds. “We are committed to continually testing new ways to provide better nutrition for horses, and we are excited to bring this new product to our favorite senior horses.”

      SafeChoice Senior will be the premium pelleted line offered exclusively to consumers. SafeChoice Senior joins the SafeChoice family of products which includes SafeChoice Original, SafeChoice Perform, SafeChoice Special Care, SafeChoice Mare & Foal and SafeChoice Maintenance.

      Nutrena® is offering a “Buy One–Get One Free” special offer to introduce new product lines. To register for a coupon, visit www.SafeChoiceFeed.com.

 

Copyright 2013 Rocky Mountain Rider. ALL RIGHTS RESERVED. Reproduction of any editorial material, artwork and photos is strictly forbidden without express written permission of the publisher. For information about reprint rights, please contact the editor; editor@rockymountainrider.com.

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