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Copyright 2012 Rocky Mountain Rider. ALL RIGHTS RESERVED. Reproduction of any editorial material, artwork and photos is strictly forbidden without express written permission of the publisher. For information about reprint rights, please contact the editor; editor@rockymountainrider.com.

 

Dog Hair & Mule Sweat

with Natalie Riehl

editor@rockymountainrider.com

 

September 2012 issue

 

      At Rocky Mountain Rider, we have a lot of “long distance” relationships. And that means communicating by phone and email to accomplish many business details.

      For the past five years, two of the people with whom we communicate frequently are Jacob Garelik, our rep, and Ana Bailey, our production coordinator, at our magazine printer in Denver . With a half dozen emails and a couple of phone calls, the printer processes our digital files and prints a magazine for us each month.

      On a recent trip to Colorado , I had the opportunity to visit Publication Printers and tour the plant. I was cordially greeted by Jacob and Ana, and could match faces to the emails we regularly correspond with. The facility is large, with the printing presses being in one building, the bindery in a second, and the distribution center in a third. Jacob, a pressman for many years before becoming a sales rep, started with the very high-tech pre-press and plating rooms and then gave me an in-depth introduction to one of their five GOSS M-600 presses.

      Automation with human oversight is the name of the game. Each of these presses takes up 2,000 square feet, and print 50,000 copies per hour. The bindery is monstrous and, in the distribution building, finished publications are either trucked or mailed. Publication Printers is the largest mailer in Colorado .

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      After the tour, I was given a seat in the upstairs employee break room where I could set up my computer and check my email. In came a man wearing jeans and a casual shirt who I had been briefly introduced to when I first arrived. It was Gary Rosenberg, the owner of the entire enterprise, and I had the opportunity to chat with him for twenty minutes. He was friendly, energetic and down-to-earth.

      For a man who owned a high-tech, computerized domain, he did not himself use a computer. His staff confided that they had put one in his office, but when he wouldn’t touch it, they finally removed it from his office. “We’re lucky we can get him to use a cell phone!” they said, because, apparently, he had also been resistant to cell phones.

      He had started the business in 1979, and for years had run older style presses. When I asked how he chose the current presses in the plant, he told me that, in 2001, he had first looked at a GOSS M-600 press, but had choked on the multi-million dollar price-tag. However, he decided to buy one, and said that it was the luckiest decision of his life. (His staff claim that it is not luck, but that he is a genius.)

      I asked how his business had been, and he enthusiastically responded, “Fantastic! They may try to say that ‘Print is Dead,’ but don’t believe them. We’ve never been busier. We run the plant 24/7.

      “In fact, we are buying another of these presses which will bring the total to six. We are constructing a new building to house it.”

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      I really appreciated my conversation with Gary . His printing plant is expanding in the time of a national economic recession. They print more than 800 publications per month. So he should know… Print is Not Dead.

      At Rocky Mountain Rider, we are aware of that fact every month. Over 98 percent of our magazines are picked up at 400 locations in seven states. We have advertisers who say they get response to their ads from people who do not use the internet. Our distribution area may be the last place in the U.S. where not everyone is on the internet.

      For those readers who prefer the internet, the magazine is available online.

 

      This month, we would be so grateful if you would take a few minutes to fill out our Reader Survey. In part, we’d like to learn how many people prefer a print or digital magazine. We would also like to know how the economy has affected you and your horse lifestyle.

      A few years ago, readers told us they would give up a lot of items in their lives before they’d give up their horses. Do you still feel the same way?

      Find the survey near the back of this magazine or find it online at our website. If you would like to be included in the drawing for a $100 Gas Card and other prizes, please include your name, address and phone number.

            Thank you for your support of our magazine.

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Copyright 2012 Rocky Mountain Rider. ALL RIGHTS RESERVED. Reproduction of any editorial material, artwork and photos is strictly forbidden without express written permission of the publisher. For information about reprint rights, please contact the editor; editor@rockymountainrider.com.

 

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